SO EASY RIDER developed the first GPS mount for motorbike in the world.
Drawn in 1999, and Patented in 2005, initially designed for PDA, launched in 2006 under the brand XTREAM WEARTHER.
SO EASY RIDER developed the first iPhone handsfree kit in the world in 2009.
Its name was IBIKE RIDER and it was huge !
1.500.000 bikers are using our products.
Around 30 millions Bikers remain to convert in just Europe alone...
Long is the road & long is our future
29.000 retailers are selling our products in the world
Our retailers are not only motorbike shops but also auto care and general electronics stores
So Easy Rider is 1 major innovation which is a part of the daily life of
thousands bikers in the world.
We actually have the biggest parc of users in our domain and we are really proud of it
We are not that much ;)
48 peoples compose our team.
We are all splited in different countries, our head offices are in France, Bucharest, China and Hong Kong
The founder, the inventor and the CEO
"I created SO EASY RIDER in my garage with only $ 3 in my pocket ... No, I'm kidding! I was in my apartment in Paris;)
I worked for Microsoft and as a marketing project manager for the Windows CE transition to POCKET PC. I lost myself in Paris every day on my superb 600 ZZR!
I collaborated during this period with the pure players of the PDA industry, including TOMTOM and its software TOMTOM NAVIGATOR.
It was from this moment that I had the idea to hang a waterproof bag on my forearm to place my PDA showing my TOMTOM maps cut in MS PAINT to try to not lose myself anymore...
We are in 1999 and the mobile GPS receiver does not exist yet ...
So, I continued to lose myself, but the first SO EASY RIDER was born;)
I proposed it as a PDA accessory to Microsoft and Compaq, the project interested them a lot, but seemed unsuited to their core business...
It will be my friend Bernard CHU, former CEO of ASUS France who propose 6 years later to launch the first PDA GPS for motorcycle, SO EASY RIDER ... "
SO EASY RIDER
Association with RAM MOUNT USA to create the COMBOZ range. The concept is to allow the user to combine the SO EASY RIDER cover of their choice with the RAM MOUNT base of their choice, corresponding to the configuration of the motorcycle handlebars.
This alliance will allow both brands to impose their experience in terms of quality and innovation in the global motorcycle market.
Complete makeover of the original cover and creation of the T-FIGHTER and COMBOZ ranges.
The makeover includes a new super design cap, a new window increasing the electrostatic conduction, a new waterproof zipper even more upscale, a larger number of logos, in short, everything is new ...
The old quality was already exceptional, the new one is even better!
2015 ~ 2017
We reach 1.5 million users and 29,000 resellers in 18 countries.
The closing of our direct sales online boutique to focus solely on the distribution of our products. Appearance of the first cover with a suncap and of the larger smartphone case.
2011 ~ 2014
1 million users reached in 2013. The interplanetary success of IPHONE made our sales exploded. At that moment, we were the only one in the world to sell a smartphone holder for motorcycle.
Launch of different versions of our SO EASY RIDER, several models of external batteries, as well as the V2 from our IBIKE RIDER hands-free kit.
2009 ~ 2010
The end of 2009 was a great year for SO EASY RIDER. We created the very first wired handsfree kit for the helmet in the world, the IBIKE RIDER. The product came 4 times cheaper than the former Bluetooth headset. The success was immediate. We sold 900 unit the first day on our online boutique only in France.
SO EASY RIDER is now compatible with the whole RAM MOUNT range.
COYOTE SYSTEM and SO EASY RIDER launched COYOTE RIDER in Europe. Acquisition of the two former largest online retailers of motorcycle GPS, www.gpsmoto.com and www.gpsautomoto.com
2006 ~ 2009
Launch of the very first motorcycle GPS PDA. Co-branded with ASUS.
Launch of the SO EASY POWER external battery that allows the rider to charge his device.
Launch of AIR TUBE, an invention that allows you to drive the sound of GPS without the audio headphone output.
Acquisition of our production factory in Dongguan, China.
2005 ~ 2006
The patent of the SO EASY RIDER holder is registered. The very first bike mount for PDA, then GPS, then the smartphone was born.
ASUS, YAKUMO, MIO, DESTINATOR and TOMTOM were the first partners of the brand.
SO EASY RIDER
The first way to interact on capacitive screens with gloves.
IBIKE RIDER, THE HOLDER
The first smartphone holder for motorcycle in the world
IBIKE RIDER, THE HANDSFREE KIT
The first smartphone handsfree kit
for motorcycles in the world.
Earphone system for GPS without any audio put.
First motorcycle speedcam and traffic alert for motorcycle.
The first speedcam detector for motorcycle.
GPS MOTO PLANNER
The first Plannification software for motorcycle rides and file exporter to GPS/PDA.
The first way to interact on GPS touchscreen with gloves.
SO EASY RIDER
The first GPS/PDA/PHONE holder for motorcycle has been patented.
Conceptualized in 1999.
GDE Group Ltd
Splaiul Unirii 313, Sector 3,
GDE Group Ltd
2 rue Galilée, Espace MEDIA,
GDE Group Ltd
Rm 1905, Nam Wo Hong Building,148 Wing Lok Street. SheungWan.
GDE Group Ltd.
Block E, 14th district of Taoyuanju, Xixiang town. Bao’an.