Cookies and Similar Technology
We use locally stored objects, also known as Flash cookies, in certain situations where we use the Adobe Flash Player to provide special content such as videos or video clips. Flash uses this technology to remember settings, preferences and usage similar to browser cookies but Flash cookies are not managed through your web browser. Learn how to manage privacy and storage settings for Flash cookies.
When you sync your SO EASY RIDER device through SO EASY RIDER Express, data recorded on your device about your activity is transferred from your device to our servers. Each time a sync occurs, we log data about the transmission, such as the Internet Protocol (IP) address used when syncing, the sync time and date, crash/diagnostic logs, geographic location of the device, information about your device, information about the network used to sync (e.g., Wi-Fi or cellular) and device battery level. We use this information to help identify and resolve syncing issues.
We track and collect data from users about their usage of SO EASY RIDER Express and SO EASY RIDER mobile apps. The types of analytical information that are collected include the date and time the device accesses our servers, software version, the geographic location of the device, language, what information and files have been downloaded to the device, user behavior (e.g. what features used, frequency of use), device state information, device model, hardware and operating system information, and information relating to how the device functions. SO EASY RIDER uses this data to improve the quality and functionality of SO EASY RIDER Express and other SO EASY RIDER products and apps; to develop and market products and features that best serve you and other users; and to help identify and fix usability problems as quickly as possible.
Here are examples of third-party providers of analytics and similar services we currently use:
- Analytics Services:
- Google: Google Analytics is used to track site statistics and user demographics, interests and behavior on websites. Firebase, another Google service, is used on some of our mobile apps to track the effectiveness of our marketing campaigns and advertisements. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Learn more about how this analytics information may be used, and on how to control the use of your information.