Last updated: February 14, 2017
Your privacy is important to SO EASY RIDER. We developed this Privacy Statement so you know how we collect, use, share and store your personal information.
This Privacy Statement applies to all websites, applications (“apps”) and products on which this Privacy Statement is shown. If a SO EASY RIDER website, app or product links to a different privacy statement, then that privacy statement will apply to your use of that site, app or product.
To jump to a specific section of this Privacy Statement, please click on a link below:
Ways SO EASY RIDER Collects and Uses Personal Information
"Personal Information" is information that, either alone or in combination with other information collected, identifies an individual. When we combine other information (i.e., information that does not, on its own, identify an individual) with Personal Information, we treat the combined information as Personal Information.
When you Create a SO EASY RIDER Account
When you create an account on a SO EASY RIDER website or mobile app, we ask you to provide Personal Information, including your name and email address. You do not need to provide your full name, but you may if you wish. You will use your email address and your password to login to your account. Your SO EASY RIDER account will be password-protected. We use your name to help verify your account when you call customer support.
When You Login to Your SO EASY RIDER Account with Social Media Credentials
You may choose to login to your SO EASY RIDER account using your social media login credentials (e.g., your Facebook login credentials). If you choose to do this, when you login to your SO EASY RIDER account using social media login credentials for the first time, you will be asked whether you agree that the social media provider may provide certain information to SO EASY RIDER, such as your name, email address, profile photo, posts, comments and other information associated with your social media account.
All of this information is made available to SO EASY RIDER by the social media provider due to the way the social sign-on configuration works, but of this information, SO EASY RIDER only retains and uses your email address. SO EASY RIDER uses the email address provided by the social media provider to associate it with your SO EASY RIDER account so that you can use your email address to login to your SO EASY RIDER account in the future if you no longer wish to login using your social media login credentials.
If you do not want your information to be shared with SO EASY RIDER by the social media provider, then you can simply login to your SO EASY RIDER account using your SO EASY RIDER account login credentials without using your social media login credentials.
When You Buy Products on a SO EASY RIDER Website
If you purchase a product on a SO EASY RIDER site, then SO EASY RIDER will collect Personal Information from you, such as your name, mailing address and telephone number, so that we can process your order and fulfill your purchase. We do not view or store your payment card information. A third party, Paypal, processes customer payment card information when SO EASY RIDER customers use a payment card to make a purchase on a SO EASY RIDER site. We recommend you carefully review Paypal Provacy Policies.
When you Communicate with SO EASY RIDER
When you interact with our customer support representatives via email, telephone or in person, we may collect Personal Information, such as your name, mailing address, phone number, email address and contact preferences; and information about the SO EASY RIDER products you own, such as their serial numbers and date of purchase. We also may create event logs that are useful in diagnosing product or app performance related issues, and capture information relating to the support or service issue. We use this information to provide you with customer and product support. We may access your SO EASY RIDER account in order to assist us in providing you the necessary assistance. To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys.
We may use Personal Information to communicate with you, including communicating with you about your account or transactions with us, giving you important information about your products or apps, sending you notice about material changes to this Privacy Statement, and, consistent with applicable laws and the choices available to you as described below under Your Choices regarding Marketing Correspondence, sending you offers and promotions for our products and apps.
When You Use Location Features on Your SO EASY RIDER Device or App
If you elect to use location-based services, such as weather, traffic information, fuel prices, movie times, and local event information, on your SO EASY RIDER app or device, then the physical location of your device will be collected in order for SO EASY RIDER or our providers to provide you with such location-based services.
Other Uses of Personal Information by SO EASY RIDER
SO EASY RIDER may use Personal Information for internal statistical, marketing or operational purposes, including generating sales reports and measuring and understanding demographic, user interest, purchasing and other trends among our customers.
Entities with Which SO EASY RIDER May Share Personal Information
With Other SO EASY RIDER Companies
SO EASY RIDER is a global business. To offer our products, apps and services, we may need to transfer your Personal Information to other SO EASY RIDER companies in other countries, including SO EASY RIDER, GDE Group LTD. in Hong Kong, where many of our servers are located. Those countries may not have the same data protection laws as the country in which you initially provided the information.
Any such transfers of Personal Information from SO EASY RIDER companies in the European Economic Area ("EEA") or Switzerland to SO EASY RIDER, GDE Group LTD. in Hong Kong, are done pursuant to European Commission approved Model Contractual Clauses.
All SO EASY RIDER companies are required to follow the privacy practices set forth in this Privacy Statement.
With Data and Content Providers
If you use a SO EASY RIDER auto navigation device or app and provide your consent when asked, then SO EASY RIDER will collect and upload from your device data such as location, speed, direction, and time and date of recording. If you provide your consent, then SO EASY RIDER may also share this de-identified data with or sell this data to third parties to enhance the quality of the traffic, parking and other features enabled by content providers.
With Social Network Providers
From time to time, we provide email addresses of selected SO EASY RIDER customers who have opted in to receiving marketing correspondence about SO EASY RIDER products and apps to social network providers so they can help us display advertisements on the social network pages of other users who share common qualities (e.g., demographics and interests) with the selected SO EASY RIDER customers.
If you sign up to be notified by email when a particular SO EASY RIDER product or app will be available for purchase, in addition to using your email address to notify you when that product or app becomes available for purchase, we may also provide your email address to social network providers so they can help us to display advertisements about that product or app on your social network pages.
With Service Providers
We use third party service providers to help us to administer certain activities on our behalf, such as fulfilling purchases and shipping products, processing credit card payments, sending emails, providing advertisements, analyzing usage of our websites and apps, tracking effectiveness of our marketing campaigns, and allowing users to connect to their social network. We may share Personal Information about you with such third party service providers to the extent necessary for the sole purpose of enabling them to perform services on our behalf.
Here are examples of third-party service providers we use:
We may disclose Personal Information about you to others if we have your consent to do so in such form of consent as may be required under applicable law.
Subject to applicable laws in your jurisdiction, we may also disclose Personal Information about you to others as we believe to be necessary or appropriate: (a) under applicable law or regulation, including laws or regulations outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public authorities and law enforcement officials, including officials outside your country of residence; (d) to assist or support theft investigations involving SO EASY RIDER products or property, (e) to enforce any of our terms and conditions or policies; (f) to protect our operations or those of any of our affiliates and subsidiaries; (g) to protect the rights, privacy, safety or property of SO EASY RIDER, its affiliates and subsidiaries, you or others; or (h) to permit us to pursue available remedies or limit the damages that we may sustain.
We may also transfer Personal Information to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of SO EASY RIDER's business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.
Ways You May Share Personal Information or Direct SO EASY RIDER to Share Your Personal Information
Message Boards, Forums
Some SO EASY RIDER websites and apps have message boards, forums, chat functionality, blogs, and similar features through which you can post information, messages and materials. Please note that any information you disclose through such services or otherwise on our sites may become public information, and may be available to visitors to the sites and to the general public. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, on our websites or apps.
If you enter into a sweepstakes, contest or similar promotion, we may use the information you provide to administer those promotions. To the extent that the terms and conditions of any such promotion regarding the treatment of Personal Information about you conflict with this Privacy Statement, the terms and conditions of the promotion will control.
Links, Third Party Apps, and Third Parties’ Privacy Practices
SO EASY RIDER takes reasonable security measures to help protect against loss, misuse, unauthorized access and unauthorized disclosure or alteration of the Personal Information under its control.
Your Choices regarding Marketing Correspondence
We and other members of the SO EASY RIDER group of companies may use your Personal Information to send you marketing-related correspondence (including emails) related to SO EASY RIDER products or apps in accordance with your email preferences in your personal account. We do not share Personal Information with third parties for the third parties’ marketing purposes.
To opt out of receiving marketing-related correspondence from SO EASY RIDER, please update your email preferences in your personal account or click "Unsubscribe" from any marketing email you receive from SO EASY RIDER.
Policy with Respect to Children
Our websites and apps are not directed to individuals under the age of 16, and we request that individuals under 16 not provide Personal Information to SO EASY RIDER through any SO EASY RIDER website or through our apps. If we learn that we have collected the Personal Information from a child under 16, we will take steps to delete the information as soon as possible. If you are aware of a user under the age of 16 using a SO EASY RIDER website or app, please contact us.
Privacy Statement Updates
We may change this Privacy Statement from time to time as we add new products and apps, as we improve our current offerings, and as technologies and laws change. You can determine when this Privacy Statement was last revised by referring to the "LAST UPDATED" legend at the top of this page. Any changes will become effective upon our posting of the revised Privacy Statement on our affected websites. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email or by posting notice of the changes on our affected websites or products/apps, consistent with applicable laws.
Retention of Personal Information
We will retain your Personal Information for the period necessary to fulfill the purposes for which your Personal Information has been collected as outlined in this Privacy Statement unless a longer retention period is required by law.
How You Can Review, Correct, Update and Delete Your Personal Information
SO EASY RIDER takes reasonable steps to help ensure that the Personal Information we collect from you is accurate, complete and current. You may request access to your Personal Information and request that erroneous or inaccurate Personal Information be updated. You may also request that your Personal Information and SO EASY RIDER account be deleted. SO EASY RIDER will respond promptly to your requests in accordance with applicable law. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We may decline to process requests that jeopardize the privacy of others, are extremely impractical, or would cause us to take any action that is not permissible under applicable laws. Additionally, as permitted by applicable laws, we may need to retain certain Personal Information for a longer period of time for recordkeeping purposes, such as retaining records relating to your purchases for warranty or accounting purposes.
Access, correction or deletion requests can be made as follows: